MAAT voices through great collaboration of agencies.
MAAT Awards aim beyond recognizing our great works and great minds in our industry. It’s a showcase which will navigate the elevation of quality of works for our clients/ business partners and skills of our people. The awards cases are living knowledge in which can be shared across agencies, industries and new generations to come.
MAAT awards are focusing on creativity in Media; the combination of both brilliant ideas and its result regarding business and brand objectives. Successful entries will demonstrate thorough understanding of the target audiences and their relationships with the brand, innovative implementation of the strategy across the selected channel(s), and how the media solution maximized business results for a successful outcome.
There are 3 warning signs that urge our attention:
1: Economic downturn
2: World of similarity
3: Attention -less consumers
To survive in our business, we must be DIFFERENT, our MAAT Media Award 2016’s theme is "Be Different"
Awards given are as follows:
The entry deadline is 1 October 2016 – 5 February 2017
Entrants should submit their entry (ies) according to our deadline to allow a sufficient amount of time for entries to be thoroughly reviewed and processed. This will also allow the Organizers to provide relevant feedback when necessary.
Within online entry form, you will require to answer following questions:
Please submit your entry through:
The entry fee is applicable on EACH awards entry.
The entry fee for each awards entry is 3,500 Baht (include 7% VAT)
Preferred method of payment is by Bank Transfer, bank details are as follows:
BANK TRANSFER to:
Account name: Media Agency Association of Thailand/สมาคมมีเดียเอเยนซี่และธุรกิจสื่อ
Account number: 096-039364-3
Bank name: Bangkok Bank
Bank Branch: Emporium Branch
Cheques are NOT accepted.
Please ensure to add your scanned receipt of payment along with the entry form and your work.
All payment will be in Thai Baht only.
It is imperative that you cover ALL Bank charges; otherwise your entries may be refused.
Failure to pay may result in your entries being withdrawn.
There will be no refund after official last submission date: 5 February 2017
There are total of 20 categories for submission;
|1. Best use of video format (non-cinema)||11. Best use of Online Display|
|2. Best use of video format (cinema)||12. Best use of Branded Content|
|3. Best use of Newspapers||13. IMC/ Multiple platforms awards|
|4. Best use of Magazines||14. Effectiveness Awards|
|5. Best use of OOH and Transit||15. Media Vendor Awards|
|6. Ambient and Special Events||16. Media Innovation Awards|
|7. Best use of Audio format||17. Creative Used of Media Awards|
|8. Best use of Mobile||18. Best Communications Strategy|
|9. Best use of Search||19. Best Engagement Strategy|
|10. Best use of Social||20. Best use of Small Budget|
|A1: MAAT judges choice / Grand prix|
|A2: MAAT Agency of the year|
|A3: People’s choice awards|
6.2: Best use of special events and stunt/ live advertising awards
Include: Troop, Flash-Mob, roadshow, guerrilla marketing, live events & shows, concerts & festivals, experiential events, large and small scale stunts etc…
Live experiential story: this category recognizes brands that deliver an experiential campaign for consumers. The experiential campaign will be physical in its core, but can have virtual angles around it. Judges will be looking for creative use of space/ location and activity in generating participation and/ or viral earn media.
6.3: Best Use Ambient and Special Event – In store Activation
Include: Troop, Flash-Mob, roadshow, guerrilla marketing, live events & shows, concerts & festivals, experiential events, large and small Include: Promotional packaging, displays, point of purchase materials and activation Judging parameters:
Creative retail: this category recognizes brands that deliver creative and effective in-store activation and closing the loop between promotions and purchase. Judges will be looking for innovative use of retail space and engagement activation that resulted in closing sale.
Our first MAAT Awards will be held on:
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